is rated EXCELLENT by StellaService.

StellaService uses a rigorous methodology to test the customer service performance of online businesses. earned an Excellent rating, which represents a general high quality of service. Click here to learn more.

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2 West 46th Street, Suite 602, New York, NY, 10036


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About is an online diamond jewelry and watch retailer with a showroom in New York City's diamond district. The company offers men's, women's, and children's genuine diamond jewelry and watches for up to 80% less than the manufacturer's suggested retail price. also custom designs diamond jewelry and is responsible for much celebrity bling, including that of Snoop Dogg, Ja Rule, and Kim Kardashian. ItsHot Jewelry product line consists of a vast array of diamond jewelry, including diamond wedding bands for men and women, engagement rings and diamond eternity rings as well as a full line of men’s and women’s diamond jewelry and watches. ranks #87 on the 2010 Inc. 500, Inc. magazine’s annual ranking of the fastest-growing private companies in America and #845 on the 2011 list. press features and mentions include Fox Business, Reuters, Smart Money Magazine, the Financial Times Watch and Jewellery Report, Aol, Inc Magazine, Small Business Opportunities Magazine, etc.

Company Statement

We manufacture most of the diamond jewelry that we sell ourselves and are selling it both retail and wholesale offering the highest quality, the best selection and prices in the diamond jewelry industry. Buying from us you are buying directly from the manufacturer without the middle man. Shopping at ItsHot.COM is entirely risk-free--we guarantee it. We have several policies in place to ensure that your experience with us will be safe, easy and 100% satisfactory. All transactions done through ItsHot.COM go through SSL (Secure Socket Layers). SSL is the industry standard method for computers to communicate securely without risk of data interception, manipulation, or recipient impersonation. Your privacy is safe with us as we do not sell or share our customer information.