Bonobos exists to solve to two problems. (1) Men's pants do not fit well; they are either baggy, frumpy, and unflattering. Or way too tight. The company makes pants that fit and look better, on most gents and especially on guys with athletic builds. The second problem (2) is retail. The founders were tired of the traditional retail shopping experience. So they decided to build a different kind of clothing company, one that offers a fantastic customer experience, innovative low-cost distribution, and a stylish product that fits well.