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About Abercrombie & Fitch

Trading on its century-old name, Abercrombie & Fitch (A&F) sells upscale men's, women's, and kids' casual clothes and accessories -- quite a change from when the company outfitted Ernest Hemingway and Teddy Roosevelt for safaris. A&F operates some 1,100 stores in the US, Canada, and Europe, and also sells via its catalog and online. Its carefully selected college-age sales staff and use of 20-something models imbue its stores with an upscale fraternity house feel. A&F runs a fast-growing chain of some 525 teen stores called Hollister Co., and a chain targeted at boys and girls ages seven to 14 called abercrombie kids. Its just-for-women brand, Gilly Hicks, launched in 2008 and has about 15 stores.