STELLAService's take

Blue Nile has surpassed its competition by providing an outstanding online customer experience. Bigger than the next three online jewelers combined, Blue Nile has an experienced support staff, complete with certified gemologists that guide customers through the diamond selection process. Intent on making the shopping experience painless and informative, Blue Nile delivers with their fun and easy to use website, terrific shipping policies, and stellar customer support team.

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User Experience

With a 'Design Your Own Engagement Ring' feature, and a section to teach you all about diamonds, BlueNile.com is as fun to tromp through as it is easy to use. If you know what you're looking for, it's very easy to find it quickly, and for each item there are descriptions of every aspect (e.g. the setting, metal, and diamond). Once you have made up your mind, the checkout process is quick and smooth, with a wide variety of payment options and a very clear order review screen to make sure that you're getting exactly what you want.

Shipping and Returns

Blue Nile offers 2 day shipping on all products and free overnight shipping on any order over $500. Each shipment includes information on jewelry care, insurance for your jewelry, and a pre-printed return label (which hopefully won't be necessary!) Returns require authorization, yet are still quick and easy.

Customer Support

Available by phone, email, and live chat, Blue Nile's customer support team is always thoughtful, friendly, and accommodating. They understand that purchasing jewelry isn't something that people take lightly, and they treat every customer with care and attention. Waiting on hold is a rarity, and email responses are swift, specific, and thorough. Every interaction with Blue Nile makes it abundantly clear that the satisfaction of their customers is their top priority.

About Blue Nile

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail.


Customer Service Information

Contact Information

8885657641

Call Support Hours:
(24/7)

Company Address:

411 First Avenue South, Suite 700

Seattle, WA 98104

Shipping Options

  • Overnight shipping available
  • International shipping available
  • Shipping free with $250.00 order
  • Shipping cutoff time: 6:00 PM (PST) for Overnight / Next Day, Two Day, Standard Shipping

Return Process

Generally 30 day window for refund or credit;

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What is this?

Status: Rated

Awarded Apr, 2013

What is this?

Outstanding areas

  • Fast, free shipping
  • Intuitive site design
  • In-depth product info
  • Fast email replies
  • Expert product advice