What started as a local bike club selling its excess imported tires has grown to be one of the most popular internet retailers in the country. BikeTiresDirect purchases in large volumes and pass the savings on to their customers. Their management and staff are avid cyclists and racers. They sell the products they like to use, love to share their knowledge, and pride themselves in providing the best customer service around. Any product bought from the company carries the full manufacturer's warranty. They make sure you get satisfactory warranty service and can often provide faster turn-around than you might otherwise achieve.